Top 10 Full Service Stock Brokers in India
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Compare Best Full Service Stock Brokers

Mr. Kapoor and Mr. Harrison are thinking of opening a Demat Account to increase their income and stay wealthy even after their retirement.

Mr. Kapoor has a vast amount of knowledge in stock market. When it comes to picking stocks, Mr. Kapoor performs his own research, gets data from NSE and decides which stocks are good to buy. So he doesn’t need anyone to help with reports. Based on which he opens demat account with Zerodha, a discount broking company where he could buy stocks at cheap trading charges. But he won’t be provided research and analysis regarding stocks. It will be his job to perform.

On the other hand, Mr. Harrison has its own business because of which he can’t give time to research on stocks. That’s why he needs someone who can fill the role of researching and analyzing quality stocks. Also, Mr. Harrison doesn’t want to limit himself with stocks, he want to manage his wealth through other products like Mutual Funds, IPOs, Real Estate, etc. Based on his requirements, Mr. Harrison opens his Demat account in HDFC Securities, a full-service broker, where he will be given proper guidance and research on scripts to decide which to buy. But he has to pay more as compared to Mr. Kapoor.

That’s the exact difference between discount broker and full service broker. With discount broker, you will get a platform or a few more products (like apps) to buy and sell stocks while with full service brokers, you will get stock suggestions, proper guidance on your selected stocks, other wealth creating opportunities, you can ask for data and on-call to get your queries solved.
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Full Service Stock Brokerage Firms List

In this article, we will talk about top 10 full service brokers in India with excellent customer service. 

  1. Angel Broking

Started in the year 1987, Angel Broking is one of the oldest full-service stock broking company in India. Being an oldie, it instantly wins trust of clients.

Another unique selling point of Angel Broking is its high quality research on stocks based on both technical and fundamental analysis. If you are not satisfied with provided data and want to know more about the quality of stocks, you can get extra pile of information in real-time by making a call to their research team. Their analysts are always ready to help in making buying or selling decisions. They also provide necessary content to educate their clients. And also host webinar, on a regular basis, to keep their clients updated with trends.

Brokerage Charges: 0.01 to 0.4% Per Executed Order

Tools & Platforms offered by Angel Broking:

  • Angel Broking App: a mobile app for trading at your finger-tips
  • Angel Broking Trade: a web-based trading platform
  • Angel SpeedPro: a software to perform trading activities on desk
  • ARQ Score: provides scores to stocks based on their trustworthiness
  1. Kotak Securities

One of the key reasons for clients’ instant attraction towards Kotak Securities is because it’s an NBFC (non-banking financial company) of Kotak Mahindra Bank, a prominent private bank. Founded in 1994, Kotak Securities has 1.36 million customer accounts and still growing.

With Kotak Securities, one can instantly start trading even if you are not aware of basic analysis. As the company offers live buy and sell calls of stocks on its website with a report on why you should buy or sell the recommended stock. For additional assistance, you can also make a call to the person to verify your stock selection or to get extra data as per your desire. It also provides a detailed research on other investment products like Mutual funds, SIPs and IPOs.

Brokerage Charges: 0.049 to 0.49% Per Executed Order

Tools & Platforms Offered by Kotak Securities

  • KEATProX: Web-based trading platform
  • KST: mobile app to trade from anywhere & anytime
  • Fastlane: similar to KEATProX
  • Xtralite: a trading website designed for those with slow internetconnections
  1. Sharekhan

Founded in 2000, Sharekhan has become the 4th biggest stock broker of India with a 5% market share.

Similar to Kotak Securities, Sharekhan also offers live buy and sells calls for traders as well as investors. Additionally, it also provides courses for those who want to make a career in trading and also for those who focus on learning everything about long term investment. It has a wide array of courses for beginners and intermediate level people. At the end of each day, Sharekhan send updates on trending stocks.

Brokerage Charges: 0.1 to 0.5% Per Executed Order

Tools & Platforms Offered by Sharekhan

  • TradeTiger: a trading software
  • Sharekhan App: a mobile app
  • SharekhanMini: a mobile-based website
  1. ICICI Direct

Being a product of ICICI bank, ICICI Direct offers 3-in-1 account consisting a savings, demat and trading account which helps traders and investors avoid unnecessary hassles during fund transfers. ICICI Direct also offers its trading and investing facilities for NRIs.

Apart from offering broking services, ICICI direct acts as a news channel updating clients with trends, overall live view of the market, market stats, end-of-day reports, etc. With ICICI direct, you don’t need to focus on any other channel for latest news, trends and stock suggestions. The company is well-known for its advisory services which include financial planning, portfolio management and retirement planning. ICICI Direct is a best trading platform for those who want to invest in International stocks.

Brokerage Charges: 0.05 to 0.55% Per Executed Order

Tools & Platforms Offered by ICICI Direct

  • TradeRacer: a trading software
  • ICICI Direct mobile: a mobile app
  1. HDFC Securities

HDFC Securities is the product of India’s one of the leading private bank, HDFC bank. It counts among the top 3 stock brokers of India. Similar to ICICI Direct, it offers 3-in-1 account combining savings, trading, and Demat account.

With HDFC Securities, your investment is not limited to stocks, MFs and IPOs. You can expand your view to real estate, bonds, currency derivatives and other products. NRIs are also welcome to HDFC Securities. Not only HDFC Securities help you with investment opportunities, it aids you with financial goals like wealth creation and marriage planning. 

Brokerage Charges: 0.05 to 0.5% Per Executed Order 

Tools & Platforms Offered by HDFC Securities

  • Blink: a super-speed trading software
  • HDFC Securities Mobile Trading: a mobile app
  • Digify: to invest in mutual funds without having a demat & trading account
  1. IIFL (Indian Infoline Finance Ltd)

IIFL is considered as the most flexible and full-service broking platform. Since its inception from 1995, IIFL is helping clients based on their budget and risk taking abilities. It is the first Indian Broker holding membership in Colombo Stock Exchange and Singapore Stock Exchange.

Unlike other trading platforms, IIFL is more about offline support than online ones. It verbally help clients to take investment decisions. Its app ranks among the best apps of India for investment. Investors trust more on IIFL when it comes to fundamental analysis of stocks. Along with providing necessary research, IIFL is also a community where traders, across India, share their buying and selling views of stocks.

Brokerage Charges: 0.05 to 0.5% Per Executed Order

Tools & Platforms Offered by IIFL

  • TraderTerminal: a trading software
  • IIFL Markets: a trading mobile app furnished with TV news
  • IIFL Mutual Funds: a mutual fund investing mobile
  1. SMC Global 

From India to Dubai and New York , SMC Global is stretching its presence since its establishment in 1994. SMC Global mainly drives 3 segments including trading and distribution for equities, commodities, insurance broking, etc. and advisory to help clients’ build portfolio, manage wealth and loan services.

SMC Global is an introducing product of Saxo Bank, Denmark. Due to which it has capacity to offer you international trading with instant access to global financial markets. All of its platforms are designed to offer you a full-package of thorough equity research, risk-management tools, unbeatable fundamental & technical analysis, etc. With SMC Global, you get a good idea of what’s going on International markets which help you take better decisions for investment at right time. 

Brokerage Charges: 0.03 to 0.3% Per Executed Order 

Tools & Platforms Offered by SMC Global

  • SMC Privilige: a desktop based application
  • SMC Easy Trade: web-based platform
  • SMC Easy Trade mobile app based trading
  1. Motilal Oswal

Motilal Oswal is well-known for its own investment strategies just like Warren Buffett. This company is listed in Stock Exchange. Started in 1987, it has won national award of Best Performing Equity Broker by UTI-CNBC TV18 Financial Advisor for four times.

With Motilal Oswal, clients are blessed with quick calls and high quality customer support. They get their queries solved instantly along with suggestions on whether they should go for buying or selling of stocks. When it comes to wealth creation Motilal Oswal is a best choice because of its 30+ years of experience in helping clients to build wealth for a lifetime. It has developed the India’s first Smart Watch App for trading and investment. 

Brokerage Charges: 0.05 to 0.5% Per Executed Order 

Tools & Platforms Offered by Motilal Oswal

  • MO Investor: an online platform to check your financial health
  • MO Trader: an online power platform for trading with speed
  • Desktop Application: a trading software
  • Smart Watch: India’s first trading Smart Watch App 
  1. Axis Direct 

Axis Direct entered the world of full-service broking in the year 2005 which is quite late as compared to others. Being a product of Axis Bank, it provides 3-in-1 Demat, trading and saving accounts for high convenience of fund transfers.

Axis Direct offers an online support via the most favorable social media app, Facebook Messenger. Its analysis is limited to research ideas and reports only. But it is more about offering on-call support with required details than the pile of research and analysis where clients have put efforts in reading all. It offers a unique segment of courses and e-classrooms for those who seek to learn everything about trading and investment. 

Brokerage Charges: 0.05 to 0.5% Per Executed Order 

Tools & Platforms Offered by Axis Direct

  • Web Portal: web-based application for trading
  • AxisDirect Mobile App: a mobile app
  • Swift Trade: Web based trading platform with streaming market feeds
  • DIRECTTrade: a desktop trading application 
  1. Karvy Stock Broking Ltd 

Karvy Group, a financial and non-financial service provider, claims Karvy as its broking arm. Karvy Group started as an institutional and corporate investments firm in the year 1985. Looking at the growing demand of consumers for trading and investment ease, it entered into the retail broking world.

Karvy puts its key focus on providing excellent customer-service and walks on the path of constant improvement based on customer needs. Since years, it has shaped its online features like Ask the Experts and Live Chat Support with Experts to meet instantly with consumers’ queries. For extra reference, it has a whole library of data collection helping clients’ know more about finance world. Getting a proper guidance from Karvy, clients have claimed to be making sound judgments for buying and selling good quality stocks. 

Brokerage Charges: 0.03 to 0.3% Per Executed Order 

Tools & Platforms Offered by Karvy

  • Karvy NEST: a desktop trading software
  • Mobile trading app
  • Thematic basket: offering portfolio of 20 stocks indicating a theme or market trend

To Conclude 

Each investor has its own requirements and areas of interest where he wants to invest. From the above listed stock broking companies, some charges higher than others. You should go with the one best suitable to your investment needs. You can simply make a call to a few selected broking companies to inquire about the investment products you want to invest in and take the notes of their charges. Go for the one that has a combination of low charges with reliable investment products.

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